by Joe Mandese @mp_joemandese , 33 minutes ago

Leveraging its "observational panel" in combination with a custom Scarborough survey that was "linked up" with its "total media fusion" methodology, Nielsen was able to create snapshots of the impact the COVID-19 pandemic has had on average U.S. adults, as well as those who explicit were work-from-home (WFH) employees ... Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.