by Joe Mandese @mp_joemandese , Yesterday

While the role of advertising agencies remains in question for various forms of advertising and media, content marketing appears to be heading favorably in the direction of conventional ad agencies, including media services shops. At least that was the finding of a survey conducted by the Association of National Advertisers ... Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.