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The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs' 06/24/2020

by Joe Mandese @mp_joemandese , 10 hours ago

"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data.

The aptly named " The Cheating Consumer " report shows how supply chain shortages during the COVID-19 pandemic crisis, led to a significant amount of product shifting, even ...

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