Pride Month 2020: 25 brands giving back to the LGBTQ community

25 brands that are giving back for Pride Month Shayna Murphy , Published 8:55 a.m. ET June 22, 2020 | Updated 3:31 p.m. ET June 22, 2020 CLOSE

Put your money where your Pride is. (Photo: Brew Dr. Kombucha) — Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Pride Month may look different this year due to the novel coronavirus (COVID-19), but just because many parades and related celebrations around the country have been canceled, it doesn’t mean you have to sit this one out. Need help finding products? Sign up for our weekly newsletter. It’s free and you can unsubscribe at any time. If you’re still jonesing for that rainbow connection, there are a number of ways you can continue to show your support for LGBTQ causes (yes, even in quarantine). As is tradition, many major retailers have been dropping Pride-themed merchandise throughout the month of June to capitalize on its historic significance . But just because a brand is willing to slap a rainbow on something—a practice that’s been likened to “pinkwashing” and roundly criticized in recent years—doesn’t mean it’s actually queer-friendly. The bottom line? If you’re shopping for Pride Month 2020, you want to make sure you’re spending money on companies that have shown a genuine commitment to love, diversity, and inclusivity. Here are 25 brands that are giving back in meaningful ways this year by teaming up with nonprofit organizations that strive to amplify LGBTQ voices and deliver vital resources to those in need. 1. Adidas

Stand out—in a good way. (Photo: Adidas) Adidas is a major contributor to The Trevor Project , the world’s largest LGBTQ suicide prevention and crisis intervention organization for at-risk youth. With this year’s Pride collection , you can grab everything from shoes to fanny packs. While individual purchases don’t directly convert to donations, the brand’s history of dedicated advocacy makes it a great one to support right now