NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside' 02/11/2019

The only thing a media company can guarantee is their audience delivery - in terms of total weight and the balance between the reach and the frequency - for the budget spent.

Having said that I am in 100% agreement that we can do better than we are doing at the moment. I'm working on a project here in Australia which will help TV planning and buying - trying to narrow the gap between what a buy is planned on and what the delivery is based on. Here's hoping it gets the green light!