by Karlene Lukovitz @KLmarketdaily , 11 hours ago

NBCUniversal is adding a free sports channel to its new, free-to-consumers Peacock streamer, starting today (August 24).

Called NBC Sports on Peacock, the channel will offer sports talk shows and live sports event coverage.

Shows will be available on demand in addition to streaming live.

Highlights from the channel will also be featured in Peacock’s trending section, a hub for short-form content that is updated on a daily basis and also includes pop culture updates.

The channel’s daytime stream will feature live sports talk programming including “PFT Live with Mike Florio,” “The Dan Patrick Show,” and “The Rich Eisen Show.” In September, “Brother From Another” and “PFT PM” will join the lineup.

Upcoming live sports coverage will include golf’s U.S. Open and U.S. Women’s Open, Premier League, an NFL Wild Card Playoff Game and select events from the upcoming Tokyo and Beijing Olympics.

Fans can also watch on-demand replays of events such as the Triple Crown horse races, daily highlights from NBC Sports, and “hundreds of hours” of sports series, documentaries and films, according to NBCU.