In Brands We Trust: But For All Others, It's Still About Cash 06/25/2020

by Joe Mandese @mp_joemandese , Yesterday Brand trust now ranks second only to price as the most important factors determining whether consumers buy a new brand or remain loyal to one.

That's the top finding from the 2020 edition of the Edelman Brand Trust Barometer . The barometer, an annual study based on 22,000 respondents ... Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.