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Crisis Accelerates In-House Shift, Especially Media Services 07/06/2020

by Joe Mandese @mp_joemandese , Yesterday

Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in part to the COVID-19 pandemic. That's one of the findings of a survey of "marketing leaders" conducted by Gartner in April and May. The study ...

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