by Wayne Friedman , Yesterday
Ben Tatta, formerly a senior executive at analytics firm 605 and Cablevision Media Sales, has been named president of advertising intelligence and pricing data firm Standard Media Index.
Tatta will report to James Fennessy, global chief executive officer of SMI.
Tatta was president/co-founder of TV analytics firm 605, where he worked to push cable TV system-wide deployment of addressable TV advertising and audience measurement.
Dolan Family Ventures bought Analytics Media Group in 2016 to create 605.
The company grew after the purchase of Cablevision Systems Corp. -- controlled by the Dolan family -- by European telecommunications company Altice NV in 2016 for $17.7 billion. The deal, along with Altice's purchase of cable operator Suddenlink, created Altice USA.
Before 605, Tatta was president of Cablevision Media Sales, where he worked on applications for using census-level set-top-box data.
Prior to Cablevision, Tatta held senior executive posts at such companies as USA Networks, IBM, ABC and Lagardere Media.
Standard Media Index aggregates advertising pricing and spend data from media agencies' raw invoices -- actual dollar amounts spent on each ad buy -- for five of the seven media agency holding groups as well as independent media agencies, making up 85% of the national TV market.