Alonzo Mourning at the official launch of the partnership between the NBA and Vivo at the Sofitel’s Harbour Tent in Pasay City.
by Waylon Galvez
Former NBA great Alonzo Mourning has no social media account, but he understands that it is a great tool to promote the game of basketball with players opening their lives to fans around the world via the world wide web.
Mourning, who started his NBA career back in 1992 as the second overall pick of the Charlotte Hornets in the NBA Rookie Draft, said that he doesn’t enjoy the world of social media because it’s time-consuming.
“I think social media is extremely important,” said the 48-year-old Mourning Thursday night at the official launch of the partnership between the NBA and Vivo at the Sofitel’s Harbour Tent in Pasay City.
“I’m not a huge social media advocate. I don’t do Facebook, Twitter, Instagram. I don’t do any of that at all. But I know the importance of it. It allows our players to brand themselves even more.”
“It helps regrow the brand of the game of basketball when the players are using social media to expose their lives to the basketball fans around the world. So I think it’s extremely important,” he added.
Mourning, who also played for the New Jersey Nets and the Miami Heat, where he captured his only NBA title in 2006 before retiring in 2008, said he is not the type who would share his daily activities.
“I’m old school man,” he said. “I don’t need to tell the world what’s on my plate for the day, or what I’m eating, or what vacation I’m going. I don’t need to tell the world that,” said Mourning, who was inducted to the Naismith Memorial Basketball Hall of Fame in 2014.
But for this generation of players, Mourning said it’s a very good vehicle for them. It helps the likes of LeBron James of the Los Angeles Lakers, James Harden of the Houston Rockets, Stephen Curry and Kevin Durant of the Golden State Warriors, and Kyrie Irving of the Boston Celtics to communicate to their fans, and in general, to the NBA.
“I think it’s a great tool for our younger players so that we can connect with the basketball fans around the world. It’s a great tool for them,” added Mourning at the event attended by top Vivo officials and their counterparts from the NBA Philippines.
Vivo, a leading smartphone manufacturer and official Smartphone of NBA China, formalized the multi-year marketing partnership that will make Vivo the Official Smartphone of NBA in the Philippines.
The two big companies sealed the deal through their representatives, NBA Philippines Managing Director Carlo Singson, and Ted Xiong, Vivo Philippines Chief Executive Officer.
“We are excited to partner with the NBA, who share our core values of teamwork, respect, and community,” said Xiong.
“The popularity of the NBA will enhance our brand image and introduce our mobile devices to more users, and we look forward to working with the league to create experiences for fans to enjoy the game,” he added.
Tags: Alonzo Mourning , Charlotte Hornets , Naismith Memorial Basketball Hall of Fame , NBA , NBA Philippines