Watch snobs, hear us out: Before you turn your nose up at fashion watches for men or any piece that does not bear the prestigious Poinçon de Genève, consider the possibility that jewelry and, yes, even fashion brands have been coming out with head-turning timepieces for ages.
Luxury French fashion house Hermès, for example, made serious inroads into the horological world by putting up its very own booth at Salon International de la Haute Horlogerie for the first time in 2018. French fashion brand, Louis Vuitton , produced a watch that earned the mythical Poinçon de Genève: the Flying Tourbillon, released in 2016.
Times are changing, and these fashion and jewelry brands have shown they take their watch departments very, very seriously. And there’s another thing these brands that combine savoir-faire with technical excellence can do: When it comes to producing true objects of desire , they have nailed it down to an art.
Still not convinced? Here are a few of the companies that have made some of the most beautiful timepieces over the years.
1| Cartier Say the name “Cartier” to any woman, and her eyes will no doubt light up with visions of its legendary jewelry—the Love bracelet, the Juste un Clou bangle, and the jaw-dropping Tutti Frutti and Panthère collections, just to name a few. But you, of course, will recognize that Cartier makes incredible watches, and you would be proud to have one on your wrist. Brand founder Louis-Francois Cartier did, after all, take over the workshop of master watchmaker Adolphe Picard in the 1800s, forming the company’s earliest foundations on innovative clocks and fashionable wristwatches. Thanks to the patronage of royalty that included King Carlos I of Portugal and King Edward VII of Great Britain, its reputation would later be cemented as the “jeweler of kings.”
Photo by CARTIER .
Our pick: The Cartier Tank Solo The Cartier Tank was inspired by the tanks used in World War I—as far as origin stories go, it doesn’t really get any cooler or more badass than that. The Solo is a modern addition to the collection, yet retains all the features that make the watch an enduring classic.
2| Hermès With its highly coveted handbags, such as the Kelly and the Birkin, true luxury definitely equates to Hermès . From its early beginnings as a harness and saddle supplier, the French luxury house is now best-known for its quality leather and signature silk scarves apart from branching out into perfumes, jewelry, and even accoutrements for the home. Naturally, the brand first created saddle-stitched cases for pocket watches and leather watch straps before dedicating itself fully to watches for men and women by establishing La Montre Hermès in Bienne, Switzerland in 1978.
Photo by Hermès .
Our pick: Cape Cod Created by Hermès creative director Henri d’Origny in 1991 when he was tasked with making a square watch , the case and dial take cues from the brand’s distinct chaîne d'ancre motif, resulting in a shape that is unmistakably Hermès. Bonus points if you get it with the famous double tour strap, a twice-winding leather wristband designed for the house by Martin Margiela in 1998.
3| Bulgari The Italian jewelry house was made famous by Elizabeth Taylor, who turned the Serpenti into an icon when she was photographed wearing it on the set of Cleopatra while filming in Rome. In her personal life, she was known to be a prized Bulgari client, too, care of a tumultuous romance with Richard Burton that resulted in even more gifts of diamonds and jewelry for the Hollywood star. But Bulgari’s watches are worthy of just as much admiration and awe for the way it blends the Italian flair for design with Swiss watchmaking’s technical expertise. The company showed how serious it was about the latter with the establishment in 1980 of Bulgari Haute Horlogerie in Neuchatel, Switzerland . It also acquired the Daniel Roth and Gérald Genta brands in the year 2000, leading it to introduce its own in-house mechanical movements by 2010.
Photo by BULGARI . Our pick: Bulgari Bulgari You could say that this was the watch that started it all, originally intended to be a Christmas gift to the house’s top 100 clients in 1975. Recognizable by the engraved “Bulgari Bulgari” logos surrounding the bezel, it was conceptualized as a tribute to the design of ancient Roman coins.
4| Louis Vuitton By now, everyone is familiar with the French fashion giant’s humble beginnings as a travel trunk-maker in 1854. This later expanded into that famous monogram adorning just about everything , including a notorious punching bag designed by Karl Lagerfeld. But just as LV has a knack for turning all of the things it touches into precious objects of desire , so it goes with its watches. It’s a relatively new player, considering it marked its entry into the field with the launch of the Tambour fine watch collection in 2002. But it has certainly worked double-time and caught up since, producing many gorgeous fashion watches for men in between, leading up to the inauguration of La Fabrique du Temps Louis Vuitton in Geneva in 2014.
Photo by LOUIS VUITTON .
Our pick: Tambour Damier Cobalt Chronograph It’s fitting we should throw it back to the Tambour collection, but this new edition comes with a twist: interchangeable straps that allow you to quickly switch up the look, even without specialized tools. The Damier canvas is also ever-so-subtly visible on the dial, but you’ll be able to spot that eye-catching V from across the room.
5| Tiffany and Co. Now it’s time for the American entry into this list: Tiffany and Co., whose legend will forever be tied to New York, Audrey Hepburn, breakfast, and that instantly recognizable robin’s egg blue. Though of course it is primarily known for jewelry, thanks to its association with dreamy engagement rings and the famous 128-carat Tiffany Yellow Diamond proudly displayed at the flagship store on Fifth Avenue, the company has been selling timepieces since 1847. In fact, one of the flagship’s most recognizable features is the nine-foot Atlas Clock right above the door—also the inspiration for Charles Lewis Tiffany’s coining of the phrase, “New York minute.” Tiffany also created America’s first stopwatch, the Tiffany Timer, in 1868.
Photo by TIFFANY & CO. .
Our pick: Tiffany Atlas An homage to the Atlas Clock that has been standing guard since the 1850s, the Atlas watch uses the same Roman numerals that New Yorkers have used to check the time over the years. In two-tone rose gold and stainless steel, it could prompt you to create a New York minute of your own.
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