Mindshare, the largest media agency of GroupM, continues its growth on the back of winning new business summing up to Rs. 1,100 cr in the last 9 months of 2018.
Mindshare won 30 plus new account wins which includes, Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers, Saloni Oil to name a few.
This year Mindshare took a strategic approach with razor-sharp focus towards emerging categories, markets and business models. The process also included a dedicated New business team of experts in category, strategy and project management.
Speaking on the new account wins, Prasanth Kumar, CEO Mindshare South Asia, Africa and MENA said, “2018 has been a very exciting and rewarding year for all of us at Mindshare. Every account win or bagging of an award is a milestone and motivates us to do better and exciting work for all our clients. Winning these from across our offices is what makes it even more special. To add to it, we are happy that all our disciplines including digital, integrated business have been able to contribute to this success. We feel humbled and encouraged with every win or appreciation received from our clients and it adds to the motivation for us to do more for our clients with stronger focus and services.”.